Recruiting a Digital Marketing & Social Media Specialist to be responsible to take part of developing and managing day-to-day social media activity of the group (Facebook, LinkedIn, Instagram, Twitter),as well as playing an active role in client-facing work. This involves leading social/digital ideation during creative brainstorms, new business pitches, and organic growth opportunities.
Personal & Professional Requirements:
o Bachelor’s degree in a related field.
o Minimum of 3-4 years of experience in community management, content development, marketing, PR and/or advertising either from an agency or in-house.
o Must be well-organized, detail-oriented and capable of meeting tight deadlines while also demonstrating strengths in creativity and strategy.
o Strong people skills: ability to communicate effectively and professionally with clients and colleagues.
o Go-getter with a can-do, proactive mindset who’s always looking for ways to improve our output as well as that of our clients’.
o Basic skills in Photoshop.
o Excellent written and spoken communication skills in English and Arabic.
o Developing and implementing a social content calendar for the group’s owned channels, including caption copywriting.
o Coming up with online and offline campaign ideas for the group entities.
o Monitoring, engaging with, and responding to followers across social channels.
o Creating online campaigns and promoting social media content on both Facebook and LinkedIn.
o Regularly tracking effectiveness of social content via monthly KPI reports.
o Overseeing the group’s websites, regularly updating content and managing Google Analytics.
o Setting content goals (e.g., number of blogs/posts, shares, likes, etc.)
o Managing on-strategy, integrated content on behalf of clients.
o Maintaining the established voice of the organization in all marketing and social media content.
o Applying your strong critical thinking skills, with the ability to strategically synthesize the primary communication objective into compelling copy.
IndustryMarketing & Communications